See who’s competing for
your keywords and topics
Every keyword you track in Google, Bing, ChatGPT, and Gemini reveals who else is visible. SiteRooster automatically builds a competitor leaderboard from your tracking data — no manual setup required.
Your competitive landscape, built automatically
As you track keywords across Google, Bing, ChatGPT, and Gemini, SiteRooster records every domain that appears. Those domains become your competitor list — scored, ranked, and updated with every check.
Zero configuration
Add keywords and check rankings — competitors appear automatically from the results. No manual competitor list to maintain.
Search and AI combined
See which competitors are strong in traditional search, which dominate AI, and which are a threat on both fronts.
Full keyword breakdown
Click any competitor to see exactly which of your keywords they rank for — with their positions and the gap to yours.
CSV export
Export the full leaderboard for reporting, slide decks, or deeper analysis in your own tools.
Find the gaps before
competitors fill them
The competition tab goes beyond a simple ranking table. The keyword matrix and auto-generated insights surface strategic opportunities hiding in your data.
Keyword Overlap Matrix
A grid showing every tracked keyword against every competitor. See at a glance where your coverage overlaps — and where it doesn’t.
AI vs Search Blind Spots
Identify competitors who rank well in search but are invisible in AI — and vice versa. These gaps are opportunities to act before they do.
Auto-Generated Insights
SiteRooster analyses your competitor data and surfaces insights — biggest threats, quick wins, and dual-channel competitors — without you having to dig.
Know your competitive
landscape completely
Start tracking keywords and your competitor intelligence builds itself. Try the full platform for just $1.